I
Care by Brush & Mills Wins Award
in 2014 National Mature Media Awards
Program
I Care: A handbook for care partners of people with dementia was a gold medal winner in the 23rd annual National Mature Media Awards
Program.
The
program, presented by the Mature Market Resource Center, a national clearinghouse
for the senior market is the largest of its kind. The 23rd annual National Mature Media
Awards recognizes the nation’s finest marketing, communications, educational
materials, and programs designed and produced for older adults.
I Care received a Gold Award in the category of Healthcare Book. The
awards were created to annually recognize the best materials produced for those
who are 50 and older, the nation’s fastest-growing population group.
“We
were delighted to take part in the Mature Media Awards Program this year, and
were
honored
to be selected as a winner,” says Mills and Brush.
Gold,
Silver, Bronze and Merit certificates were awarded in 29 categories. Categories
included marketing communications, publications, educational/training programs,
editorial and art/design. Entries included brochures, newsletters, magazine and
newspaper articles, web-based and mobile resources, radio and television
advertising, books, and annual reports. The winners were selected by a
distinguished panel of judges from across the United States, which represent
years of expertise working in the mature market.
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